Uptop Ltd understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of all of our customers and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

• Uptop Ltd
• A Limited Company registered in England under company number 09325114
• Registered Address: St Stephens House, Arthur Road, Windsor, Berkshire, England, SL4 1RU
• Main trading address: 19-20 Berners Street, London, W1T 3NW
• VAT number: 218463211
• Email: help@up-top.uk
• Telephone: 0124 567 3715
• Postal Address: 19-20 Berners Street, London, W1T 3NW

This Privacy Information explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.

Personal data is defined by the GDPR as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’. It includes obvious information (name, contact details) and less obvious (ID numbers, location data, online identifiers).

The personal data that we use is set out in Part 5, below.

Under GDPR, you have the following rights:

• The right to be informed about our collection and use of your personal data.
• The right to access the personal data we hold about you.
• The right to have inaccurate data rectified.
• The right to be forgotten (erasure).
• The right to restrict processing.
• The right to object to processing.
• The right to data portability.
• Rights relating to automated decision-making and profiling (we do not use data this way).

For more information or to exercise your rights, contact us (see Part 11). You may also contact the Information Commissioner’s Office.

We may collect some or all of the following:

• Name
• Date of birth
• Gender
• Address
• Email address
• Telephone number
• Payment information
• Mobile phone location

We must always have a lawful basis (contract, consent, legitimate interests). Your data may be used for:

• Providing and managing your account
• Supplying products and services
• Personalising services
• Communications (emails, calls)
• Marketing (with consent, never spam)

We will not keep your data longer than necessary. Personal data may be kept indefinitely unless you specifically request deletion.

We may transfer data outside the EEA, applying safeguards such as adequacy decisions or Privacy Shield (for US). Security of your data is essential — contact us for details of measures taken.

We may share data with group companies and contracted third parties (payment, delivery, marketing) under strict security obligations. In some cases, legal obligations may require disclosure.

You may request details and copies of your personal data (“subject access request”). Normally free, unless excessive or unfounded. We aim to respond within one month (or up to 3 months if complex).

• Email: help@up-top.uk
• Telephone: 0124 567 3715
• Postal Address: 19-20 Berners Street, London, W1T 3NW

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be made available for download on our website at www.up-top.uk.